E-commerce websites that sell, built for the Czech market

Built for the way Czech customers buy

Most e-commerce advice assumes an American shopper: credit card, home delivery, Amazon-shaped expectations. Czech customers shop differently. They collect parcels from a Zásilkovna box on the way home, they still pay cash on delivery more than almost anyone in Europe, they compare prices on Heureka and search on Seznam as well as Google. An online store that ignores these habits leaks orders at every step of the funnel.

Every e-shop we build starts from that reality: the payment methods people here actually trust, pickup points on the delivery step, product data structured for Czech comparison engines, and all of it fast enough that nobody has time to reconsider before the order confirmation loads.

Shoptet or custom build: an honest answer

Ask a typical agency this question and the answer is whatever they sell. We build both, so we can afford to be straight with you.

Shoptet is the right call for most standard Czech shops. The checkout is proven on millions of local orders, Zásilkovna and the payment gateways connect in minutes, and the monthly cost is predictable. If your catalogue is conventional and your ambition is the Czech market, we’ll set up Shoptet, design a template that doesn’t look like a template, and save you a lot of money.

A custom storefront wins when the platform starts fighting you: complicated product configurations, B2B price lists, serious multilingual SEO, or a brand where design and speed are the selling point. A hand-built store loads instantly, ranks on its own architecture, and pays no monthly platform rent, at a higher upfront price.

The honest boundary between the two depends on your catalogue, margins and growth plans. Describe your shop on our contact page and we’ll tell you within 24 hours which side of the line you’re on, including when the answer is “Shoptet, and you don’t need us for much.”

Payments customers actually finish

Cart abandonment in Czech e-commerce has one dominant cause: a checkout that doesn’t offer the payment method the customer wanted. We configure the full local set: Comgate or GoPay for cards and bank buttons, cash on delivery for the customers who still insist on it, and Apple Pay and Google Pay for the growing share who pay with a thumbprint. Stores selling abroad usually get Stripe alongside, which handles international cards with less friction.

Gateway pricing is negotiable and volume-dependent, so we run the numbers for your expected turnover before recommending one. It’s an unglamorous spreadsheet that routinely saves shops five figures a year.

Delivery: Zásilkovna first, then everything else

Roughly half of Czech online orders end at a pickup point, not a doorstep. So the delivery step of every store we build leads with Zásilkovna: live pickup-point selection on a map, label printing from the admin, tracking numbers sent automatically. PPL and DPD cover home delivery and heavier parcels, and cross-border options switch on when you start selling to Slovakia, Germany or Austria.

The integration details matter more than they sound: a delivery step that remembers the customer’s usual pickup point converts measurably better than a dropdown of carrier names.

Product pages that rank

An e-shop’s SEO is mostly decided before the first product is entered, in the architecture. We build the category tree from real search demand, not from your warehouse layout; give every product clean, stable URLs; add Product structured data so your prices and availability show directly in Google results; and handle filtered pages properly so a thousand filter combinations don’t dilute your rankings. XML feeds for Heureka, Zboží.cz and Google Shopping come configured, not “possible later.”

This is the same discipline we apply to SEO for content sites, pointed at commercial keywords with money behind them. It’s slower than buying ads and considerably cheaper per order after the first year.

Selling beyond the Czech market

For many Czech shops the cheapest growth is geographic: the same products, listed properly in German or English. We build multilingual storefronts the search-friendly way: translated product URLs and descriptions rather than machine-translated duplicates, correct hreflang so Google serves each country its own version, prices in CZK and EUR, and delivery rules per country. The showcase e-shop in our portfolio shows how the pieces fit together.

Speed is a conversion feature

Every second a product page takes to load, some fraction of buyers gives up. On mobile, where most Czech shopping happens, the effect is brutal. It’s also a ranking factor: Google measures your store’s Core Web Vitals and positions you accordingly.

Custom storefronts from Prahapp target a genuine 100/100 PageSpeed score, the same standard as our web design work: product images optimised and lazy-loaded, no plugin bloat, no five megabytes of JavaScript between your customer and the buy button. On Shoptet projects we tune the template as far as the platform allows and tell you honestly where the ceiling is.

Your team runs the store, and we make sure they can

An e-shop is handed over, not just launched. Every project ends with training for the people who’ll actually operate it: products, prices, stock, orders, discount codes, the works, plus short written guides for anything you’d otherwise forget by February. You should never need to email your agency to change a price.

For the technical layer underneath (updates, backups, monitoring, small improvements), our care plans start at CZK 2,500/month, so the store keeps earning while you run the business.

What it costs

E-commerce projects start at CZK 60,000 for a custom storefront with a focused catalogue, or less when Shoptet is the right foundation and we’re doing design, setup and SEO on top of it. Multilingual and large-catalogue builds are quoted individually, always as a fixed price in writing before work begins. The full breakdown is on our pricing page.

Tell us what you sell, roughly how many products, and where you want to sell them. You’ll have a firm recommendation (platform, price and timeline) within 24 hours.