Google Ads & PPC management in Prague

Ads are only as good as where they land

Most “Google Ads Prague” offers stop at the click. They set up a campaign, point it at your homepage, and bill a percentage of whatever you spend. The click costs money, the homepage does not answer the question the searcher typed, and the budget quietly drains.

We start from the other end: what happens after the click. Every campaign we run is paired with a landing page built to answer one search intent and drive one action: a call, a booking, a filled-in form. That is why our ads convert more of the traffic you already pay for, instead of just buying more of it.

Where your budget actually goes

• Search intent first. People typing “plumber Prague 2” or “German-speaking dentist Vinohrady” are ready to act. We put your budget in front of that intent, not in front of people scrolling for entertainment.
• Tight keyword lists, real negatives. We spend as much effort excluding the wrong searches as chasing the right ones. Negative keywords are where most wasted spend hides.
• Local by design. Radius targeting, Prague districts, opening-hours scheduling: you do not pay to show ads at 3 a.m. when nobody can answer the phone.
• Measured, not guessed. Conversion tracking is in place before a single koruna is spent, so we report on calls and inquiries, not vanity clicks.

Google Ads and Seznam Sklik: both, when it fits

Google gets most of the attention, but in Czechia Seznam still carries real search volume, especially with older and local audiences. For many Prague businesses the smart move is to run both: Google for reach, Sklik for cheaper clicks and lighter competition. We manage each on its own terms rather than copying one campaign into the other, and we tell you honestly if one of them is not worth your budget.

Transparent fees, no lock-in

Our management fee is a flat monthly amount from CZK 6,000, kept separate from your ad spend, which goes straight to Google or Seznam. No percentage of spend (which would only reward us for spending more of your money), no long contracts, no keeping your login as leverage. The Google Ads and Sklik accounts are yours: your name, your billing, full access. If you ever leave, you take everything with you.

How we run a campaign

1. Audit and plan. We look at your goals, your margins and what a customer is worth, then propose a budget and a realistic target.
2. Landing page. We build or sharpen the page the ads point to, because sending paid traffic to a weak page is the fastest way to waste money.
3. Build and launch. Keywords, ad copy, negative lists, conversion tracking, then live.
4. Manage and report. Ongoing weekly optimisation and a plain-language monthly report: what came in, what it cost, and what we are changing next.

What it costs

Management starts at CZK 6,000/month for a single-network campaign with one landing page, plus your ad budget on top. Most Prague businesses spend between CZK 8,000 and CZK 20,000 a month on clicks; we help you find the floor that actually produces inquiries before scaling up. Every fee is fixed and written down before we start. See the full breakdown on our pricing page.

PPC works best alongside the rest

Paid search buys you the top of the page today; SEO earns it for free over time, and the two share the same keyword research. A fast, well-written website makes every click convert harder, so there is less budget wasted on bounces. Tell us about your business on the contact page and we will reply within 24 hours with a concrete plan and a number.