Branding & logo design in Prague

A logo people see on a screen first

Your customers almost never meet your logo on a business card. They meet it on a phone: in a browser tab, at the top of your website, as a tiny avatar next to your name. So that is where we design it to work first. A mark that only looks good blown up on a studio wall is the wrong tool for a business whose customers arrive through Google, Seznam and Instagram.

We design the logo, choose the colours and type, and assemble a small brand system. Then we prove it in the one place it has to perform: your website.

What a small brand system includes

• A logo that scales. One primary mark, plus the variations you actually need: horizontal, stacked, and a compact icon for favicons and avatars that stays legible at 24 pixels.
• A colour palette with real values. Web codes (hex and RGB) and print codes (CMYK), a sensible number of colours, and clear rules for text contrast so your site stays readable and accessible.
• Type that works on the web. Heading and body typefaces chosen to load fast and render well on screens, not just to look elegant in a PDF.
• The everyday assets. Favicon, social avatars and headers, and a simple one-page guide so whoever posts, prints or builds next stays consistent.

Built for the screen, then everything else

Plenty of identities are designed in print software and only later squeezed onto a website, where the colours turn muddy and the wordmark blurs at small sizes. We work the other way. Every colour is checked for contrast on light and dark backgrounds, every logo variation is tested at favicon size, and the whole system is delivered ready to drop into a fast, hand-coded site.

That matters because the same speed discipline we put into web design and SEO applies to a brand: the logo ships as a lightweight SVG, not a heavy image, so it stays sharp on every screen and never slows the page down. When brand and build are done together, there is nothing to reconcile later.

How we build for your sector

We are a small Prague studio, so instead of a wall of client logos we build honest sector showcases: sample brands for a bistro, a physio clinic, a law office, a trades business, each with a logo, colours, type and a live demo site. They are not real clients, and we do not dress them up with invented reviews or awards. They exist to show how we would approach your industry, and to let you judge the work by what actually matters: how clean the mark is and how fast the page loads. Browse them in the portfolio.

What it costs

A standalone logo starts at CZK 12,000. A small identity (logo, colour, type, the core assets and a one-page guide) usually runs between CZK 18,000 and CZK 30,000, depending on how many variations and formats you need. Every price is fixed and agreed in writing before we start, with no per-use licence fees afterwards. The full breakdown is on our pricing page.

Who this is for

New businesses that need a first identity, and established ones whose logo has aged or was never saved as proper vector files. Restaurants and cafes, clinics and studios, trades, consultants and small shops: anyone who wants to look consistent and credible from the browser tab outward. Tell us about your business in a few sentences on the contact page and you will hear back within 24 hours with a concrete recommendation and price.